Microsoft Ads Masterclass – 2023

Microsoft Ads Overview
1 Topic
Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup
Microsoft Ads Account Structure
3 Topics
Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Navigation
SEARCH CAMPAIGN CREATION
Assignment – Search Campaign Creation
Introduction to Keywords
5 Topics
Keywords Research, Keyword Selection, Keyword Planner Tool
Keyword Match Types
Negative Keywords, Negative Keyword Lists
Search Terms
Assignment – Keyword Assignment
Introduction to Ads & Extensions
21 Topics
Microsoft Ads Formats Overview
RSA
ETA
App Install Ad
Multimedia Ad
Microsoft Ads Extensions Overview
Action Extensions
App Extensions
Call Extensions
Callout Extensions
Filter Link Extensions
Image Extensions
Location Extensions
Price Extensions
Promotion Extensions
Review Extensions
Sitelink Extensions
Structured Snippet Extensions
Video Extensions
Assignmnet – Ads assignment
1 of 2
Introduction to Bidding
8 Topics
Bidding Strategies
Maximize Clicks
Maximize Conversions
Target Impression Share
Target CPA
Target ROAS
Enhanced CPC
Bidding Strategy Assignment
Introduction to Microsoft Audience Network
5 Topics
Audience Network Overview
Audience Segments – In-Market
Audience Segments – Remarketing Lists
Audience Segments – Combined Lists
Audience Segments – Dynamic Remarketing Lists
UET and Conversion Tracking
3 Topics
Conversion Tracking Overview
How to Setup UET Tag
Offline Conversions
Introduction to Remarketing
3 Topics
Remarketing Overview
REMARKETING CAMPAIGN CREATION – Practical
Remarketing Campaign Creation Assignment
Introduction to Shopping Ads
2 Topics
Shopping Ads Overview, Microsoft Merchant Center Store
Setting up Microsoft Merchant Center Feed – Practical
Introduction to Mobile App Campaign
2 Topics
Mobile App Campaign Creation – Practical
App Campaign Creation Assignment
Introduction to Reports
1 Topic
Dimensions, Reports, Saved Custom Reports – Practical
Introduction to Shared Library
7 Topics
Business Location Feed
Performance Targets
Website Exclusion Lists – Practical
Shared Budgets – Practical
Portfolio Bid Strategies
Labels
Seasonality Adjustment
Bulk Actions & Apps
2 Topics
Automated Rules
Microsoft Advertising Editor
Introduction to Planning
1 Topic
Ad Preview & Diagnostic – Practical
Introduction to Import
1 Topic
Import from Google Ads, Import from file, Import Schedule & History
Experiments
1 Topic
Experiment Campaign Creation
Introduction to Billing
1 Topic
Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settings – Practical
Agency Management
1 Topic
Manage clients as an agency on Microsoft Advertising
Microsoft Ads Resources
1 Topic
Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising Blog, Search Engine Land – Practical
Microsoft Ads Practice Tests
1 Topic
Practice Test – 20 MCQs
1 of 2

Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup

Microsoft Ads Masterclass – 2023 Microsoft Ads Overview Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup
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